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This site uses WordPress 2.6.3 software.

Titles are set in Georgia, body text in Verdana. Both were designed by Matthew Carter and hinted by Tom Rickner.

The theme used is Natural Essence 1.0 by arcsin, with some modifications by the author.

Editing done on a first-gen intel iMac running Mac OS 10.5 and Firefox 3.

Image editing done with Photoshop and Illustrator CS3.

Author created by Jonathan and Sharon Berg using Homo Sapien 1.0 (Baby Boomer edition) reproduction suite.  Author edited using Israeli School System 0.02 beta, IDF 3.2, and UC Santa Cruz Undergraduate edition.

Author Bio:

I was born in Los Angeles in 1980, which seemed a bit cliché so we moved to Israel in 1983.  Israel is a land where the type runs from right to left, has square letters with few ascenders or descenders, and a strong horizontal “stem” running throughout the top of the letterforms.  After learning to read this venerable yet troublesome script I got something of an education, though my interests at the time shifted more towards playing guitar and making Flash animations than anything related to school.  At some point along the way, I think in 6th or 7th grade, I began messing with computers and discovered the text tool in Kid Pix.  My first major typographical project was to attempt recreating Kid Pix’s blackletter type in IMB Storyboard Live, which interestingly enough had a built-in font editor.  All downhill from there, I’m afraid.

The army draft came right after high school, and I was sent off to Artillery school.  Which, by the way, was awful.  Lucky for me, after about 10 months in the service I was able to convince my superiors to send me to medic’s training which was much more up my alley than lugging 155mm howitzer shells back and forth all day.

Eventually they let me out with a barely honorable discharge (I was too much of a smart-ass for my own good).  I met a fellow lover of punk rock when I was in the service, and we started a band together when we got out.  It was tremendous fun, even if the gigs were sparsely attended.  I was in charge of designing flyers, CD covers, and the band’s website. As much as I enjoyed the rocking out with my friends, all good things must come to an end, and it was time for me to go to college.

In 2002 I came to UC Santa Cruz fo some more schoolin’.  I double majored in art and computer science.  Initially I was into digital media and computer art, but printmaking snuck up on me and stole my heart.  It fit my pattern of twin obsessions with cutting-edge technology and totally obsolete antique mechanics.  I eventually dropped the CS major due to its detrimental effect on both my graduation prospects and my sanity.  Art, by contrast, I excelled at.  During my art studies I became increasingly interested with graphic design and typography.  To that end, I applied for a number of design schools, ending up at Parsons the New School for Design in Manhattan.  As this site proves, I’ve been busy here.

About the Mad Scientist Running this Show

Noam Berg is a graduate Student in the Design and Technology MFA program at Parsons School for Design in New York City. He is also the (debatably) creative force behind Exfish Studio. Noam is obsessed with old vacuum tubes, type design, computers, guitars and comic books. Noam likes Thai sweet chili sauce, hats, suits & ties, Wacom tablets, Japanese green tea (with the toasted rice), nerdy science girls, many varieties of music, SLR cameras, AnarchoJudaism, lithography and pocket watches. Noam's not a big fan of cell phones, the cool kids, ugly and over-used fonts (you know who you are!) and talking about himself in the third person. Seriously, this is really weird. I'm gonna stop doing it now.