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The Sears Roebuck 1897 Catalogue: A graphic design tour-de-force

July 9th, 2008 by Noam Berg

I Picked it up at Strand Books today.  I was actually hunting for Letters of Credit by Walter Tracy, and instead walked out with the catalog, a Rocky & Bullwinkle book (alas, no hushaboom formula!), some 50s clip-art volumes and Lynd Ward’s woodcut novel God’s Man.  Anyway, this catalog is fantastic.  You know those fancy logos companies used to have, complete with an engraving of their company headquarters?  Michael Bierut complains about them in Helvetica.  Well, the Sears catalog has one for every…single…department.  All Amazingly executed, of course.  The reprint was published and copyright 1963, but I’m not sure if that means the illustrations inside count as public domain or not.  I sure hope so, it’s the best victorian clipart book ever!

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3 Responses

  1. Beigueinseger

    Thanks for the post

  2. atteroMacyMock

    well done, dude

  3. bymnMeeno

    thanks much, bro

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About the Mad Scientist Running this Show

Noam Berg is a graduate Student in the Design and Technology MFA program at Parsons School for Design in New York City. He is also the (debatably) creative force behind Exfish Studio. Noam is obsessed with old vacuum tubes, type design, computers, guitars and comic books. Noam likes Thai sweet chili sauce, hats, suits & ties, Wacom tablets, Japanese green tea (with the toasted rice), nerdy science girls, many varieties of music, SLR cameras, AnarchoJudaism, lithography and pocket watches. Noam's not a big fan of cell phones, the cool kids, ugly and over-used fonts (you know who you are!) and talking about himself in the third person. Seriously, this is really weird. I'm gonna stop doing it now.